Cover of Volume: Marketing ZFP Volume 47 (2025), Edition 3
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Journal

Marketing ZFP

Marketing ZFP - Journal of Research and Management
Editors:
Daniel Baier, University of Bayreuth, Germany Yasemin Boztug, University of Goettingen, Germany Heribert Gierl, University of Augsburg, Germany Andrea Gröppel-Klein, Saarland University, Germany Lutz Hildebrand, Humboldt-University of Berlin, Germany Joerg Koenigstorfer, Technical University of Munich, Germany Martin Klarmann, Karlsruhe Institute of Technology (KIT), Germany Hans Mühlbacher, University of Monaco, Principality of Monaco Henrik Sattler, University of Hamburg, Germany Bernhard Swoboda, University of Trier, Germany Dirk Temme, University of Wuppertal, Germany Udo Wagner, Modul University Vienna, Austria
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2009 - Volume 31

Cover of Volume: Marketing ZFP Volume 31 (2009), Edition 1
Volume
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Volume 31 (2009), Edition 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Verlag C.H.Beck, München 2009
Authors:

2008 - Volume 30

Cover of Volume: Marketing ZFP Volume 30 (2008), Edition 4
Volume
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Volume 30 (2008), Edition 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Verlag C.H.Beck, München 2008
Authors:
Cover of Volume: Marketing ZFP Volume 30 (2008), Edition JRM 2
Volume
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Volume 30 (2008), Edition JRM 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Verlag C.H.Beck, München 2008
Authors:
Cover of Volume: Marketing ZFP Volume 30 (2008), Edition 3
Volume
No access

Volume 30 (2008), Edition 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Verlag C.H.Beck, München 2008
Authors:
Cover of Volume: Marketing ZFP Volume 30 (2008), Edition 2
Volume
No access

Volume 30 (2008), Edition 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Verlag C.H.Beck, München 2008
Authors:
Cover of Volume: Marketing ZFP Volume 30 (2008), Edition JRM 1
Volume
No access

Volume 30 (2008), Edition JRM 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Verlag C.H.Beck, München 2008
Authors:
Cover of Volume: Marketing ZFP Volume 30 (2008), Edition 1
Volume
No access

Volume 30 (2008), Edition 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Verlag C.H.Beck, München 2008
Authors:

2007 - Volume 29

Cover of Volume: Marketing ZFP Volume 29 (2007), Edition 4
Volume
No access

Volume 29 (2007), Edition 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Verlag C.H.Beck, München 2007
Authors:
Cover of Volume: Marketing ZFP Volume 29 (2007), Edition JRM 2
Volume
No access

Volume 29 (2007), Edition JRM 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Verlag C.H.Beck, München 2007
Authors:
Cover of Volume: Marketing ZFP Volume 29 (2007), Edition 3
Volume
No access

Volume 29 (2007), Edition 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Verlag C.H.Beck, München 2007
Authors:

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