Cover of Volume: Marketing ZFP Volume 47 (2025), Edition 3
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Journal

Marketing ZFP

Marketing ZFP - Journal of Research and Management
Editors:
Daniel Baier, University of Bayreuth, Germany Yasemin Boztug, University of Goettingen, Germany Heribert Gierl, University of Augsburg, Germany Andrea Gröppel-Klein, Saarland University, Germany Lutz Hildebrand, Humboldt-University of Berlin, Germany Joerg Koenigstorfer, Technical University of Munich, Germany Martin Klarmann, Karlsruhe Institute of Technology (KIT), Germany Hans Mühlbacher, University of Monaco, Principality of Monaco Henrik Sattler, University of Hamburg, Germany Bernhard Swoboda, University of Trier, Germany Dirk Temme, University of Wuppertal, Germany Udo Wagner, Modul University Vienna, Austria
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2020 - Volume 42

Cover of Volume: Marketing ZFP Volume 42 (2020), Edition 2
Volume
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Volume 42 (2020), Edition 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2020
Authors:
Cover of Volume: Marketing ZFP Volume 42 (2020), Edition 1
Volume
Partial access

Volume 42 (2020), Edition 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2020
Authors:

2019 - Volume 41

Cover of Volume: Marketing ZFP Volume 41 (2019), Edition 4
Volume
Partial access

Volume 41 (2019), Edition 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2019
Authors:
Cover of Volume: Marketing ZFP Volume 41 (2019), Edition 3
Volume
Partial access

Volume 41 (2019), Edition 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2019
Authors:
Cover of Volume: Marketing ZFP Volume 41 (2019), Edition 2
Volume
Partial access

Volume 41 (2019), Edition 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2019
Authors:
Cover of Volume: Marketing ZFP Volume 41 (2019), Edition 1
Volume
Partial access

Volume 41 (2019), Edition 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2019
Authors:

2004 - Volume 26

Cover of Volume: Marketing ZFP Volume 26 (2004), Edition Sonderheft 2004
Volume
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Volume 26 (2004), Edition Sonderheft 2004
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2004
Authors:

2018 - Volume 40

Cover of Volume: Marketing ZFP Volume 40 (2018), Edition 4
Volume
Partial access

Volume 40 (2018), Edition 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Verlag C.H.Beck, München 2018
Authors:
Cover of Volume: Marketing ZFP Volume 40 (2018), Edition 3
Volume
No access

Volume 40 (2018), Edition 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 2018
Authors:
Cover of Volume: Marketing ZFP Volume 40 (2018), Edition 2
Volume
Partial access

Volume 40 (2018), Edition 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Verlag C.H.Beck, München 2018
Authors:

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