Marketing ZFP

doi:10.15358/0344-1369-2025-3

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Journal

Marketing ZFP

Marketing ZFP - Journal of Research and Management

Editors:: Daniel Baier, University of Bayreuth, Germany Yasemin Boztug, University of Goettingen, Germany Heribert Gierl, University of Augsburg, Germany Andrea Gröppel-Klein, Saarland University, Germany Lutz Hildebrand, Humboldt-University of Berlin, Germany Joerg Koenigstorfer, Technical University of Munich, Germany Martin Klarmann, Karlsruhe Institute of Technology (KIT), Germany Hans Mühlbacher, University of Monaco, Principality of Monaco Henrik Sattler, University of Hamburg, Germany Bernhard Swoboda, University of Trier, Germany Dirk Temme, University of Wuppertal, Germany Udo Wagner, Modul University Vienna, Austria
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1991 - Volume 13

1990 - Volume 12

Volume

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Volume 12 (1990), Edition 4

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1990

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Volume

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Volume 12 (1990), Edition 3

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1990

Authors:

Volume

No access

Volume 12 (1990), Edition 2

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1990

Authors:

Volume

No access

Volume 12 (1990), Edition 1

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1990

Authors:

1989 - Volume 11

Volume

No access

Volume 11 (1989), Edition 4

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1989

Authors:

Volume

No access

Volume 11 (1989), Edition 3

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1989

Authors:

Volume

No access

Volume 11 (1989), Edition 2

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1989

Authors:

Volume

No access

Volume 11 (1989), Edition 1

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...

Verlag C.H.Beck, München 1989

Authors: