Cover of Volume: Marketing ZFP Volume 47 (2025), Edition 3
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Journal

Marketing ZFP

Marketing ZFP - Journal of Research and Management
Editors:
Daniel Baier, University of Bayreuth, Germany Yasemin Boztug, University of Goettingen, Germany Heribert Gierl, University of Augsburg, Germany Andrea Gröppel-Klein, Saarland University, Germany Lutz Hildebrand, Humboldt-University of Berlin, Germany Joerg Koenigstorfer, Technical University of Munich, Germany Martin Klarmann, Karlsruhe Institute of Technology (KIT), Germany Hans Mühlbacher, University of Monaco, Principality of Monaco Henrik Sattler, University of Hamburg, Germany Bernhard Swoboda, University of Trier, Germany Dirk Temme, University of Wuppertal, Germany Udo Wagner, Modul University Vienna, Austria
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1993 - Volume 15

Cover of Volume: Marketing ZFP Volume 15 (1993), Edition 3
Volume
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Volume 15 (1993), Edition 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1993
Authors:
Cover of Volume: Marketing ZFP Volume 15 (1993), Edition 2
Volume
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Volume 15 (1993), Edition 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1993
Authors:
Cover of Volume: Marketing ZFP Volume 15 (1993), Edition 1
Volume
No access

Volume 15 (1993), Edition 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1993
Authors:

1992 - Volume 14

Cover of Volume: Marketing ZFP Volume 14 (1992), Edition 4
Volume
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Volume 14 (1992), Edition 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1992
Authors:
Cover of Volume: Marketing ZFP Volume 14 (1992), Edition 3
Volume
No access

Volume 14 (1992), Edition 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1992
Authors:
Cover of Volume: Marketing ZFP Volume 14 (1992), Edition 2
Volume
No access

Volume 14 (1992), Edition 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1992
Authors:
Cover of Volume: Marketing ZFP Volume 14 (1992), Edition 1
Volume
No access

Volume 14 (1992), Edition 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1992
Authors:

1991 - Volume 13

Cover of Volume: Marketing ZFP Volume 13 (1991), Edition 4
Volume
No access

Volume 13 (1991), Edition 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1991
Authors:
Cover of Volume: Marketing ZFP Volume 13 (1991), Edition 3
Volume
No access

Volume 13 (1991), Edition 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1991
Authors:
Cover of Volume: Marketing ZFP Volume 13 (1991), Edition 2
Volume
No access

Volume 13 (1991), Edition 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Verlag C.H.Beck, München 1991
Authors:

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